How to build Trust with your audience

To keep your audience engaged and genuinely curious about your brand, you need to give them something beyond that end product. One of the simplest and most effective ways to do that is by sharing behind the scenes content. People crave authenticity and love getting a real, unfiltered look at how things come together, and BTS content delivers just that!

Here are some BTS ideas that can help build that trust:

1.Video Bloopers

We all mess up, so show it! Whether it’s fumbling your words, tripping over a cable or laughing through a failed take, bloopers remind your audience that you're human too. Sharing these moments builds relatability and shows that you can laugh at yourself while still getting the job done.

2. Editing Process

Let people see what goes into creating your content! A simple screen recording of your workflow paired with a voice over or captions can be powerful. This not only highlights your skill and effort but also makes your process feel more accessible to others who may want to try it themselves.

3. Storytimes

Sharing an anecdote is always fun and can go over any content. If you don’t feel like sitting in front of a camera and telling the story, use some B-roll and do a voice over. Make sure your title is clear in the beginning and that you have a hook that will captivate your audience. This can open up lots of oppotunity for engagement as people might have follow up questions!

4. Taboo/Unusual Q&A

There’s always that one question people are too shy to ask. Use a question box or anonymous submission tool to invite your audience to ask the weird, taboo, or simply less-discussed questions in your field. Be transparent about things like pricing, timelines, or behind-the-scenes hiccups. If they’re Googling it, they want to know, and you’ll become a trusted source for real answers.

Don’t overthink it! Be real with your audience and watch how they become curious, engaged, and loyal to your brand.